# Dennis Covent

> Dennis Covent is a freelance Product Designer & Imagineer from Antwerp, Belgium. 15 years and 200+ apps: investing apps for 10+ banks worldwide, digital products for Loop Earplugs (14M+ customers globally) and 4411 (4.5M customers in Belgium). Co-founder of Young Early Starters (YES), the platform for young investors. Works with an AI-powered design workflow, from idea to working prototype.

- Email: hello@denniscovent.me
- LinkedIn: https://www.linkedin.com/in/denniscovent/
- X: https://x.com/denniscovent
- Instagram: https://www.instagram.com/dennis.covent/
- Availability: Available for freelance
- Expertise: Product design, UX design, UI design, Art direction, Design systems, AI prototyping, Generative AI design workflows, Imagineering, Mobile app design, Fintech and investing apps, Character and world design, Design leadership

## Pages

- [Home](https://denniscovent.me/): introduction, selected case studies, the Imagineering mindset
- [Work](https://denniscovent.me/work): all case studies and earlier agency work
- [About](https://denniscovent.me/about): bio, career timeline, toolbox, brands
- [Lab](https://denniscovent.me/lab): design experiments, including the Poster Machine
- [Contact](https://denniscovent.me/contact): email and profiles on LinkedIn, X and Instagram

## Case studies

- [Young Early Starters: The platform for young investors](https://denniscovent.me/work/young-early-starters): YES is the platform for young investors. Kids from 8 invest in real companies inside an adventure world, and parents approve every trade. I co-founded it in November 2025 and lead design and brand. Role: Co-founder, design & brand. 2025–now.
- [Loop Earplugs: Digital design at Belgium’s top scale-up](https://denniscovent.me/work/loop): Lead Digital Designer at Belgium’s top tech scale-up, with 14M+ customers globally. Responsible for the digital UX/UI, including Loop Sphere, Loop’s new app for sound. Role: Lead Digital Designer. 2025–2026.
- [4411: Belgium’s most-used parking app](https://denniscovent.me/work/4411): Redesigning Belgium’s most-used parking app for 4.5 million users. Easier to use, more accessible and ready to scale. Role: Creative Director. 2024–2025.
- [InvestSuite: Investing apps for 10+ global banks](https://denniscovent.me/work/investsuite): End-to-end UX/UI for three flagship investing products, Self Investor, Robo Advisor and StoryTeller, used by 10+ global banks and millions of their customers. Role: Chief Design Officer. 2019–2025.
- [icapps: 200+ apps and a team that grew from 1 to 8](https://denniscovent.me/work/icapps): First in-house designer at icapps. I grew the team to eight and shipped 200+ mobile and web apps for Tomorrowland, Philips Hue, KLM, Telenet, Proximus, KBC Bolero and many more. Role: Lead Designer, then Partner. 2012–2019.

## Career

- Nov 2025 – now: Co-founder, Young Early Starters (Antwerp). The platform for young investors: kids from 8 invest in real companies, parents approve every trade. Co-founded with Bart Vanhaeren and Mathieu Hardy; I lead design and brand, and build the worlds and characters with an AI-powered workflow.
- Oct 2025 – Jul 2026: Lead Digital Designer, Loop Earplugs (Antwerp). Lead Digital Designer at Belgium’s top tech scale-up (14M+ customers globally, $220 million in revenue), responsible for the digital UX/UI.
- Sep 2024 – Aug 2025: Creative Director, 4411 (Ghent). Led the redesign of Belgium’s most-used parking app (4.5M users), alongside my role at InvestSuite: research and testing, design strategy across product and marketing, a Figma design system, imagineering with AI-driven interactions, and leading the design team.
- Sep 2022 – Sep 2025: Chief Design Officer, InvestSuite (Leuven). Owned end-to-end UX/UI for Self Investor, Robo Advisor and StoryTeller, used by 10+ global banks. Architected a 400+ component, token-driven white-label design system and founded the Imagineering unit.
- Dec 2019 – Sep 2022: Lead Design, InvestSuite (Leuven). Responsible for the UX/UI of Self Investor and Robo Advisor; partnered daily with engineering to turn algorithms into intuitive flows.
- Nov 2018 – Nov 2019: Chief Product & Design Partner, icapps (Antwerp). Partner on the management team: set agency-wide design standards, led strategic pitches, and led a cross-functional squad of seven on top of the design team.
- Sep 2012 – Nov 2018: Lead Designer, icapps (Antwerp). First in-house designer; grew an 8-person team while the agency scaled to 120. Shipped 200+ apps for Tomorrowland, Philips Hue, KBC Bolero, Telenet, Proximus, Bridgestone, KLM, Luminus and Keytrade.
- Aug 2011 – Sep 2012: Designer, Multimedium (Hoogstraten). Websites and early mobile experiences for Belgian brands such as Studio 100.
- 2009 – now: Product Designer & Imagineer, Freelance (Antwerp). My own studio since high school, and it never stopped. Today it is my main thing: freelance product design, art direction and AI-powered prototyping.

## Data (JSON)

- [Profile](https://denniscovent.me/api/profile.json): name, title, contact, expertise, career, brands
- [Case studies](https://denniscovent.me/api/work.json): every case with client, summary, role, years and key metric
- [OpenAPI description](https://denniscovent.me/api/openapi.json), listed in [/.well-known/api-catalog](https://denniscovent.me/.well-known/api-catalog)

## Brands worked for

Tomorrowland, Philips Hue, KLM, KBC Bolero, Telenet, Proximus, Bridgestone, Luminus, Keytrade, Tokheim, Van In, Studio 100, Loop Earplugs, 4411, InvestSuite, Young Early Starters