Belgium’s most-used parking app

4411 is Belgium’s most-used parking app. It had to stay familiar for millions of daily users while becoming easier to use, more accessible and ready to scale.

As Creative Director I led the complete redesign, from research to the design system.

• Extensive user research and testing across key user segments to validate flows, improve navigation and remove friction
• A long-term design strategy across product and marketing, aligning teams on one experience vision
• A Figma design system for faster iteration and seamless developer handoff
• Prototyping and imagineering, exploring practical uses of emerging tech, including AI-driven interactions
• Leading and mentoring the design team, setting quality standards

A calmer, more accessible app for 4.5 million users, a system the team can keep building on, and a shared vision across product and marketing.