Hi, I’mDennis.
A freelance product designer and art director from Antwerp, Belgium. For fifteen years I’ve turned complicated things like investing, parking, telecom and travel into apps people use without thinking about it. These days I call myself an Imagineer.
- Designing since
- 2009
- Apps shipped
- 200+
- Team grown
- 1 → 8
- Languages
- NL · EN
I joined icapps as its first in-house designer and grew the team to eight while the agency scaled to 120 people, shipping 200+ apps for Tomorrowland, Philips Hue, KLM, Telenet, Proximus and KBC Bolero. At InvestSuite I went from lead designer to Chief Design Officer, owning three investing products used by 10+ global banks, a 400+ component white-label design system and the Imagineering unit I founded there.
For my last year at InvestSuite I combined it with 4411, where I led the redesign of Belgium’s most-used parking app as Creative Director. After that I led digital design at Loop Earplugs, Belgium’s top tech scale-up. I work end to end: research, journeys, prototypes, polished UI and the systems behind it, always tested with real people.
In November 2025 I co-founded Young Early Starters with Bart Vanhaeren and Mathieu Hardy. And through all of it, freelance never stopped: since 2009 I’ve worked with founders and teams on their own ideas. Today that is my main thing, with an AI-powered workflow that turns an idea into something you can click through, fast.
Career, to scale
- Freelance
- Multimedium
- icapps
- InvestSuite
- 4411
- Loop Earplugs
- Young Early Starters
Co-founder at Young Early Starters
The platform for young investors: kids from 8 invest in real companies, parents approve every trade. Co-founded with Bart Vanhaeren and Mathieu Hardy; I lead product and art direction, and build the worlds and characters with an AI-powered workflow.
Lead Digital Designer at Loop Earplugs
Lead Digital Designer at Belgium’s top tech scale-up (11 million customers, $220 million in revenue), responsible for the digital UX/UI.
Creative Director at 4411
Led the redesign of Belgium’s most-used parking app (4.5M users), alongside my role at InvestSuite: research and testing, design strategy across product and marketing, a Figma design system, imagineering with AI-driven interactions, and leading the design team.
Chief Design Officer at InvestSuite
Owned end-to-end UX/UI for Self Investor, Robo Advisor and StoryTeller, used by 10+ global banks. Architected a 400+ component, token-driven white-label design system and founded the Imagineering unit.
Lead Design at InvestSuite
Responsible for the UX/UI of Self Investor and Robo Advisor; partnered daily with engineering to turn algorithms into intuitive flows.
Chief Product & Design Partner at icapps
Partner on the management team: set agency-wide design standards, led strategic pitches, and led a cross-functional squad of seven on top of the design team.
Lead Designer at icapps
First in-house designer; grew an 8-person team while the agency scaled to 120. Shipped 200+ apps for Tomorrowland, Philips Hue, KBC Bolero, Telenet, Proximus, Bridgestone, KLM, Luminus and Keytrade.
Designer at Multimedium
Websites and early mobile experiences for Belgian brands such as Studio 100.
Product designer & Art director · freelance
My own studio since high school, and it never stopped. Today it is my main thing: freelance product design, art direction and AI-powered prototyping.
Toolbox
My design workflow is AI-powered from first idea to final pixel. I test new models and tools every day, so I know where they shine and where they need a human eye.
- Imagineering
- AI-powered design workflows
- Idea to working prototype
- Generative art direction
- Worlds & characters
- Midjourney
- Daily AI experiments
- Product design
- Art direction
- UX & UI design
- Design systems
- Prototyping
- User research & testing
- Interaction & motion
- Typography
- Illustration
- Design leadership
- Figma
- Adobe CC
Brands I’ve worked for
- Tomorrowland
- Philips Hue
- KLM
- KBC Bolero
- Telenet
- Proximus
- Bridgestone
- Luminus
- Keytrade
- Tokheim
- Van In
- Studio 100
- Loop Earplugs
- 4411
- InvestSuite
- Young Early Starters