Dennis CoventProduct designer & Art directorAvailable for freelance

The platform for young investors

YES is the platform for young investors. Kids from 8 invest in real companies inside an adventure world, and parents approve every trade. I co-founded it in November 2025 and lead product and art direction.

Client
Young Early Starters
Role
Co-founder, product & art direction
Years
2025–now
year-olds investing
8+
Two phones showing the YES app, an investing portfolio as an adventure world with a fox guide

The idea

Give your kid the 20-year head start you wish you’d had. YES lets kids from 8 invest in real companies they already know, like Disney or Starbucks, with education first and parents approving every trade.

I co-founded Young Early Starters in November 2025 with Bart Vanhaeren and Mathieu Hardy, and I lead product and art direction.

YES poster: a kid in a lilac varsity jacket in a playful 3D world, “The platform for young investors”
YES poster: Lundy the puffin on a cliff above the sea, “Everybody said the sea was too big for a small bird. Lundy said yes”

CampaignPosters

The product

Your portfolio is an adventure world: the companies you own show up as places on the map. A fox guide tells you what is happening, like Starbucks sharing its latest results, with short videos and an assistant you can ask anything.

  • Education first
  • Real investments
  • Parental control: parents approve every trade
Two phones: the YES portfolio as an isometric adventure world, and a Disney stock page with a fox assistant
Lundy the puffin in a lilac YES beanie

The appPortfolio and Adventure, with a fox guide

How it is made

Every world starts as a story, not a prompt. I sketch the idea, generate and iterate with AI tools, then art-direct every frame by hand so the result feels designed, not generated.

  • Worlds: from rough mood to explorable scenes in days instead of months
  • Characters: one consistent cast across every world and format
  • Product: the same workflow takes ideas to clickable prototypes
YES banner: the fox character leaping next to the YES logo, “The platform for young investors”

CharactersOne cast, every format

YES banner: “Let your kid invest. Give your kid the 20-year head start you wish you’d had.”

AdsLaunch banners

Video: building a YES adventure world, from first prompt to final scene (MP4, muted loop)

World buildingAI-powered workflow, screen recording

What’s next

We’re building it right now. Follow along at youngearlystarters.com.