Dennis CoventProduct designer & Art directorAvailable for freelance

One design system,many banks

A 400+ component, token-driven design system that lets bank clients launch fully branded experiences in a matter of hours.

Client
InvestSuite
Role
Design system lead
Years
2020–2025
components
400+
Cover: component library overview

The problem

Banks want their own brand, not ours. Every new client meant re-skinning three complex products: slow, error-prone and expensive.

What I did

I architected a token-driven design system for white-label deployment. Brand tokens feed semantic tokens, semantic tokens feed 400+ components. Swap the brand layer and the whole product follows.

Token architecture diagram

Token architectureBrand, semantic, component

Bank A theme
Bank B theme
Bank C theme

Same product, different banksWhite-label theming

400+

components

10+

banks on one system

Hours

to launch a fully branded experience