← Case files06 / 06
200+ apps and a team that grew from 1 to 8
First in-house designer at icapps. I grew the team to eight and shipped 200+ mobile and web apps for Tomorrowland, Philips Hue, KLM, Telenet, Proximus, KBC Bolero and many more.
- Client
- icapps
- Role
- Lead Designer, then Partner
- Years
- 2012–2019
- apps
- 200+
/ICAPPS
Cover: a selection of apps- RoleChief Product & Design Partner (2018–2019), Lead Designer (2012–2018)
- ClientsTomorrowland, Philips Hue, KBC Bolero, Keytrade, KLM, Telenet, Proximus, Bridgestone, Luminus, Tokheim, Van In
The context
I joined icapps as the first in-house designer. Seven years later the design team was eight people strong, the agency had grown to 120, and we had shipped 200+ mobile and web apps.
200+
mobile and web apps shipped
1 → 8
designers on the team
120
people at the agency
What I did
- Ran the full design stack: user interviews, journey mapping, wireframes, high-fidelity UI, rapid prototyping, motion design, 3D assets and usability testing
- Designed for entertainment, fintech, telecom, mobility, education and IoT: Tomorrowland, Philips Hue, KBC Bolero, Keytrade, KLM, Telenet, Proximus, Bridgestone, Luminus, Tokheim and Van In
- As partner on the management team: set agency-wide design standards, led strategic pitches, and led a cross-functional squad of seven
Tomorrowland app
EntertainmentTomorrowland
Philips Hue
KLM
Telenet
KBC Bolero
IoT, travel, telecom, fintechPhilips Hue, KLM, Telenet, KBC Bolero